Simply put, Internet Marketing is the use of the Internet to advertise and sell merchandise or services.

However, it gets more complex, as the number of companies providing online ecommerce shopping increases. Which means more number of Internet companies are vying for the same customer.

Therefore, goals include driving targeted traffic to a website & user oriented design on the website to achieve a desired action, which is usually an online purchase.

Internet marketing today includes Search Engine Optimization, Pay-per-click (cost-per-click) paid adverts campaigns, newsgroup and mailing list campaigns, banner advertising, online branding, viral marketing, reciprocal link management, online promotions, content positioning, email strategies and other interactive features.

At Invitra Technologies (India), we manage Internet marketing campaigns for our outsourcing partners from UK, USA & Australia. We have been managing these campaigns successfully due to customized Internet marketing strategy for every client.