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A Logo is an identifying symbol used to advertise and promote an organization, event, product or service. Usually, such symbols combine pictorial and textual elements in a distinctive manner. When consisting solely of stylized textual elements, such symbols are referred to as logotypes or wordmarks.
A Logo Design should reflect effectively the image of the organization it represents. An effective logo design utilizes appropriate imagery through visual presentation of symbols, colors, shapes & words.
While design a logo, we take into account various mediums where your logo will be displayed. Your logo should reinforce brand, irrespective on the mediums where it is being displayed. This means the logo designing process should take into account the suitability on all the following mediums: |