The basic of fundamentals advertising are applicable to Online Advertising too, only in case of Online advertising it is applicable to the Internet Media.

The objectives of online advertising are as follows:

• To inform the consumer about new products, services, offers, new product launches or vital information to me made know to the consumer.

•   To persuade an audience to purchase a product / service or to change their brand preferences.

•   To educate consumers about the need for a product.
  
  
•   To tell consumers where they can buy a product.

Although there is a fine line between online advertising & Internet marketing, the need to differentiate the two is important from end user point of view.

Online advertising is associated with more of visual forms of advertising like banner campaigns, viral marketing campaigns, paid adverts, flash intros , landing pages in email campaigns & newsletters etc.

Whereas Internet marketing usually means organic SEO , SEM , affiliate programs & paid placements like CPC & PPC . See more details on Internet Marketing here .

Online advertising services from Invitra Technologies (India) are the following:

We manage Internet banner campaigns for clients of our offshore
outsourcing partners. We also create banners ; please see our
banner design page here. Examples of these are web banner campaigns on eBay, Yahoo, Hotmail, etc.

We also maintain banner exchange network & banner affiliate programs for our clients.

We manage entire newsletter campaigns, right from newsletter Design, create newsletter templates, email newsletters to opt-in
lists & maintain online newsletter software for our offshore Outsourcing clients from USA, UK, Australia etc.

If you are a advertising agency & want to offload your client's internet advertising campaigns & newsletter management & related online advertising services, please do get in touch with us now!