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Organic SEO – Search Engine Optimization
 
What is Organic SEO?
 
Organic SEO (Search Engine Optimization) is a term to denote websites, which are optimized for search engine rankings in the free listing category.

In majority of search engines, these free listings appear on the left hand side. Free listings mean no fees are paid to the search engine to display high rankings. These high rankings are called as Organic SEO results.

 
Ethical SEO
 
Organic SEO is also termed as rankings achieved without any Spam or unethical or unprofessional SEO practices. These are against the guidelines laid out by search engines. Unethical SEO practices are using the following to gain high rankings in search engines:
 
  • Hidden text & hidden links.

  • Cloaking

  • Tiny text

  • Spamming (constant submissions)

  • Abuse ALT Meta Tag & other ways that fool a search engine spider (robot).

 

We have been monitoring search engine developments since 1999. We have seen a number of unethical SEO unprofessionals, making a fast buck & there are still many who are doing it even today. However, these do not last long as search engines algorithms are getting smarter & are filtering out Spam.

At Invitra Technologies (India), we accept SEO projects, only after educating clients the advantages & disadvantages of Organic SEO.

 
Advantages of Organic SEO are:
  • Gives higher ROI in long term.

  • Stable & lower maintenance costs.

 

Disadvantages of Organic SEO are:

 

Higher initial cost, if implemented by a SEO professional.

Takes a longer time for results to reflect in search engines, as listings are free.

Please see our page on paid search engine listings or CPC- PPC here.

If you are a web design & development company & want to offload your client's SEO & SEM [ Search engine marketing ] requirements to a professional SEO company, then please do get in touch with us now!
 
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